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April 2, 2026
“Action Research”: The Key to Successful Organizational Change
Cristin Hernandez
Cristin Hernandez led a $2 million transformation that followed every change management best practice and delivered nothing. She led a $20,000 initiative with no formal plan that succeeded beyond expectations. Along the way, she discovered something unsettling: the foundations of modern change management are built on a misunderstanding. Organizations continue to invest millions in change initiatives with failure rates estimated at 70%. The main reason for this dismal record is that most popular change management frameworks make the same mistake: turning emergence into prescription and optimizing plans for getting management approval rather than for maximizing learning. In this session you . . .
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