Why do people say they want change, yet resist it fiercely? As an Agile practitioner, why is it so hard to lead people to adopt Agile methods, even when they know that Agile will help them innovate, design, build, and launch new things in the world? In this fast-paced, action-oriented session, we will explore these questions and others to identify what it takes to truly lead change.  Using insights from neuroscience, we will discuss: Why people move towards, then away from change. How understanding neuroscience can help you as an Agile practitioner Three leadership characteristics that will enable you . . .