Effective customer feedback is elusive. How do you ensure you identify the right customers, get customers to feedback sessions, and capture the most effective feedback? This session will help you: • Establish a Customer Vision focused on gaining elusive customer feedback. • Identify customer types via personas for your product, service, or value stream. • Incorporate customer types into the way you capture requirements. • Identify types of customer feedback loops. • Devise strategies to get customers to your feedback sessions. Instead of barely hitting the broad side of the customer barn, wouldn’t you rather hit the customer bullseye? . . .